Designing
the future of wellness
We are a design lab crafting experiences, spaces and strategies that elevate wellness across industries.
What we do
We believe thoughtful design speaks to all five senses. Our design consultation helps you create experiences that don’t just look beautiful — they feel transformative, no matter the type of project.
What to expect:
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Initial Discovery
We explore your vision, needs, and the emotional experience you want to create.
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Sensory Mapping & Research
We apply our 6 Senses framework and conduct research to shape a design strategy that connects with your audience.
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Concept Development
We collaborate with you to design a holistic, sensory-rich experience that brings your vision to life.
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Implementation Guidance
We guide your teams through building and delivering the final experience, ensuring every detail aligns with the design intent.
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Whether you're a creative or not, we believe everyone has the potential to harness their untapped creative selves. Our creative coaching helps you unlock clarity, confidence, and creative direction — whether you’re an individual or a team.
What to expect:
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Discovery & Goal Setting
We explore your creative goals, challenges, and aspirations to understand what’s holding you back or where you want to grow.
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Personalized Coaching Framework
We use tailored exercises, reflection, and feedback to help you strengthen your creative process, mindset, and output.
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Skill & Confidence Building
We work with you to sharpen your creative voice, expand your tools, and navigate roadblocks with resilience.
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Action Planning
We help you develop clear next steps, so you can move forward with focus, purpose, and momentum.
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We believe ideas become powerful when they spark action. Our speaking engagements and workshops are designed to inspire, educate, and energize audiences on the power of design, creativity, and well-being.
What to expect:
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Speaking at Events
We deliver talks around wellness-driven design, creative leadership, and experience innovation — blending insights, storytelling, and actionable ideas that resonate with today’s audiences.
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Tailored Design Thinking Workshops
We facilitate outcome-driven workshops based on your goals — from vision-based ideation to full conceptual prototypes. Past sessions have resulted in brand strategy alignment, experience blueprints, and high-impact vision decks ready to pitch.
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What we do
What we do
Creative Coaching
1:1 coaching for creatives and founders—rooted in design thinking, clarity, and purpose, unlocking a new creative realm.
Who we work with
Hospitality
From Hotels & Spas, to Retreats we improve and transform all touch points from guest experience to service design.
Food & Beverage
We help wellness focused food & beverage brands design standout experiences.
Health & Fitness
We design smart, human-centered health and fitness experiences — from wellness spaces to connected digital tools.
Education
We design learning spaces and digital tools that inspire curiosity, support well-being, and make education more engaging and accessible.
Who we work with
Hospitality
From Hotels & Spas, to Retreats we improve and transform all touch points from guest experience to service design.
Food & Beverage
We help wellness focused food & beverage brands design standout experiences.
Health & Fitness
We design smart, human-centered health and fitness experiences — from wellness spaces to connected digital tools.
Education
We design learning spaces and digital tools that inspire curiosity, support well-being, and make education more engaging and accessible.
Who we are
United by a shared purpose—to elevate wellbeing through thoughtful innovation—we blend expertise with empathy, rigor with creativity. Meet the people shaping experiences that heal, inspire, and connect.
Founder
Maria Valiji
Maria is a Design Director & Strategist with over a decade of experience leading global brands. She now channels her expertise into building ventures that elevate & re-imagine wellbeing through bold, human-centered design.
Strategic Clinical Advisor
Hatim Abdulhussein
Hatim is a healthcare Chief Executive, NHS GP & Professor of Innovation and AI. He speaks & advises internationally & is an advocate for responsible digital & AI innovation & improving human access to health & wellness.
Specialists
Talent Network
Our talent network brings together trusted experts across wellness, design, strategy and more—curated to meet each project’s unique needs with depth, agility, and care.
10
Years of
Brand Building
261
Projects
Completed
15
Team
Members
Our vision is clear
