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What we do
We believe thoughtful design speaks to all five senses. Our design consultation helps you create experiences that don’t just look beautiful — they feel transformative, no matter the type of project.
What to expect:
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Initial Discovery
We explore your vision, needs, and the emotional experience you want to create.
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Sensory Mapping & Research
We apply our 6 Senses framework and conduct research to shape a design strategy that connects with your audience.
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Concept Development
We collaborate with you to design a holistic, sensory-rich experience that brings your vision to life.
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Implementation Guidance
We guide your teams through building and delivering the final experience, ensuring every detail aligns with the design intent.
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Whether you're a creative or not, we believe everyone has the potential to harness their untapped creative selves. Our creative coaching helps you unlock clarity, confidence, and creative direction — whether you’re an individual or a team.
What to expect:
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Discovery & Goal Setting
We explore your creative goals, challenges, and aspirations to understand what’s holding you back or where you want to grow.
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Personalized Coaching Framework
We use tailored exercises, reflection, and feedback to help you strengthen your creative process, mindset, and output.
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Skill & Confidence Building
We work with you to sharpen your creative voice, expand your tools, and navigate roadblocks with resilience.
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Action Planning
We help you develop clear next steps, so you can move forward with focus, purpose, and momentum.
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We believe ideas become powerful when they spark action. Our talks and workshops are crafted to inspire, educate, and energise, whether the focus is design, clinical innovation, or the space where both meet.
Led by Hatim Abdulhussein, a seasoned healthcare leader and public speaker, and Maria Valiji, a design director with over a decade of creative leadership, Hue & Heal offers a unique blend of expertise tailored to your audience and goals.
What to Expect:
Speaking at Events
We offer keynote talks and panel contributions across three core areas:
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Wellness driven design: Creative leadership, experience strategy, and human-centered innovation
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Clinical transformation: Future facing healthcare, systems change, and patient centered practice
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Interdisciplinary thinking: Bridging design and clinical insight to imagine better futures
Each session is built to spark thought, drive conversation, and leave lasting impact.
Tailored Workshops
We design and deliver outcome-driven workshops for teams across:
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Wellness Design & Innovation
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Clinical Visioning & Health Strategy
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Collaborative Design x Clinical Labs
Outcomes range from strategic alignment and team clarity to high impact prototypes, experience maps, or vision decks ready to action.-
Who we work with
We thrive on partnering with people, brands and industries seeking to re-imagine themselves through the lens of wellness.
Hospitality
From Hotels & Spas, to Retreats or restaurants, we design, improve and transform all touch points from guest experience to service design.
Founder
Food & Beverage
We help wellness focused food & beverage brands design standout experiences from your brand identity to your digital and physical presence.
Strategic Clinical Advisor
Health & Fitness
We design smart, human-centered health and fitness experiences, from wellness spaces to connected digital tools.
Specialists
Education
We design learning spaces and digital tools that inspire curiosity, support well-being, and make education more engaging and accessible.
Specialists
The Team
United by a shared purpose to elevate wellbeing through thoughtful innovation, we blend expertise with empathy, rigor with creativity. Meet the people shaping experiences that heal, inspire, and connect.
Founder
Maria Valiji
Maria is a Design Director & Strategist with over a decade of experience leading global brands. She now channels her expertise into building ventures that elevate & re-imagine wellbeing through bold, human-centered design.
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Strategic Clinical Advisor
Hatim Abdulhussein
Hatim is a healthcare Chief Executive, NHS GP & Professor of Innovation and AI. He speaks & advises internationally & is an advocate for responsible digital & AI innovation & improving human access to health & wellness.
View Linkedin
Specialists
Talent Network
Our talent network brings together trusted experts across wellness, design, strategy and more, curated to meet each project’s unique needs with depth, agility, and care.
Work & concepts
10
Years of
Brand Building
261
Projects
Completed
15
Team
Members
Our vision is clear
To influence bold, wellness-driven design that re-imagines how the world experiences life across industries, spaces, and stories.
Designing
the future of wellness
We are a design lab crafting experiences, spaces and strategies that elevate wellness across industries.
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